Winter Olympics, Champagne and Ice Wine: and the winner is...

(More wine news on www.vitabella.fr). At a time when Champagne producers expect a high level of consumption of their bubbles during the 2010 Winter Olympics, the greater benefit will certainly be to the Canadian wine industry. Ads and other marketing campaigns make British Columbia wines very attractive to every visitor.
Media tastings hosted by the B.C. Wine Institute in Vancouver and Whistler, promotional displays across Canada,the Inniskillin Ice Gallery (an outdoor tasting bar where the public can sample icewines from both Inniskillin's Okanagan Valley and Niagara Peninsula wineries)...You can not miss the PR campaigns that B.C. wine producers arranged. In a sense, every visitor should feel that a true Olympic menu must go with a B.C. wine. Otherwise it is not. Restaurant owners in British Columbia and particularly in Vancouver and Whistler will benefit from this work.
At this stage, there is no wonder why Vincor Canada (owner of Sumac Ridge, Jackson-Triggs, Nk'Mip, Inniskillin and See Ya Later Ranch...) is the official wine supplier of these Olympic and Paralympic Games. In fact, Jackson-Triggs, one of Canada's leading ice wine producers, is a major player in the province’s vineyards. And Jackson-Triggs Vidal Icewine is marketed as "the wine" to toast victories during the games. A great move as this wine is expensive and is considered by most visitors as a real treat to celebrate a great event. A great move also as it will benefit indirectly to the Corporate cousin Iniskillin ice Wines. Finally a great move as if you do not want a sweet wine, you can go for the "Esprit Chardonnay", Sauvignon Blanc, Merlot or Shiraz, a line of wines Jackson-Triggs created in honour of the games..
A great marketing strategy implemented by Vincor International, the Ontario-based arm of global wine, beer and spirits maker Constellation Brands. And the winner is... (More wine news on www.vitabella.fr).